Project
GUESS Bus
A complete exterior and interior graphic transformation for GUESS's first experiential double-decker bus campaign in Australia.
- Client
- GUESS
- Location
- Sydney, New South Wales
- Scope
- Full vehicle wrap · Interior graphics · Illuminated branding · Retail display finishes · Installation
Super
Super produced and installed the vehicle graphics and branded interior finishes for the GUESS Bus, a mobile fashion and retail activation that visited Parramatta, Bondi and Sydney's Overseas Passenger Terminal in 2025. Large Georgina Rodriguez campaign imagery wrapped the exterior while the two decks became spaces for accessories, fragrance and ready-to-wear.
Production detail
The exterior artwork had to read as one continuous fashion campaign while crossing windows, doors, body seams and opening display panels. Inside, large-format graphics, illuminated identity signs and applied finishes linked the lower-deck product displays with the open upper-deck wardrobe.
